What We Review During Due Diligence
Our due diligence focuses on the areas that most often impact value, risk, and post-acquisition viability.
Reviews are conducted independently and based on the information and access provided.
Revenue & Financials
We analyze revenue sources, consistency, and sustainability to identify risks that may not be obvious from surface metrics.
- Revenue sources & breakdown
- Historical performance & trends
- Expense structure (where applicable)
- One-time vs recurring income
- Anomalies or unexplained fluctuations
We do not audit financial statements. Reviews are based on available data and representations.
Traffic Sources & Risk Exposure
Traffic quality and stability are critical to long-term performance. We assess where traffic comes from and how exposed it is to disruption.
- Primary traffic sources
- Concentration risk
- Historical volatility
- Algorithm dependency
- Paid vs organic exposure
Do you want to make a website acquisition?
Monetization & Platform Dependencies
We review how the website generates income and whether revenue depends on third-party platforms, policies, or relationships.
- Ad networks and affiliates
- Platform policy exposure
- Contractual or informal dependencies
- Account ownership & control
Operations & Transfer Readiness
A website’s value depends on how easily it can be transferred and operated by a new owner.
- Process documentation
- Owner involvement level
- Required skills or knowledge
- Tools, services, and access
- Single points of failure
Ownership, Access & Control
We verify whether access and control align with what’s represented in the deal.
- Domain ownership
- Hosting & infrastructure access
- Analytics and ad accounts
- Third-party tools and services
Important Scope Limitations
AcquisitionGuard does not provide legal, tax, accounting, or investment advice. We do not guarantee outcomes, performance, or deal success. Our reviews are based on the information and access provided at the time of review.
Structured Findings
Clear summary of risks and observations.
Contextual Insight
Explanation of why issues matter.
Decision Support
Information to help buyers proceed or walk away.